Thank you for choosing Serry Beach Resort for your accommodation needs. At Serry, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our website or services.
What personal information do we collect?
Personal information is any
information that may identify or relate to you as an identifiable individual.
The personal information that we collect or receive about you could include the
following categories of information:
- Identity information – such as
name, age, gender, passport information, or data from other
government-issued identity cards or your accounts created on our Sites;
- Contact information – such as your
home address, zip/postal code, email address, and phone number;
- Images – such as CCTV images,
publicly available photographs, and images captured at events or during
your stay;
- Financial and payment information
– such as your credit card details, itemized spending, billing address,
and transaction history;
- Reservation information – such as
the type and location of the rooms you reserve, restaurant and spa
treatment reservations, experiences you book, other guests associated with
your reservations, and the dates of your reservations;
- Health information – where
provided to us and relevant to the provision of services;
- Preference information – including
but not limited to preferred pillow type and mattress firmness, special
requests, interests, and data related to past service issues;
- Purchase history – details of your
purchases at our Properties and on our Sites, including on the Serry Beach
Resort Online Shop and delivery address;
- Public information – such as when
we review public platforms to understand more about you or what you are
saying about us or the hospitality industry;
- Technical information – such as
information about the device you use to interact with us (including the
hardware model, IP address, geolocation data, operating system and
version, and, in the case of your use of our mobile App, mobile network
information and unique device identifiers); and
- Correspondence information – when you contact us, such as to send an inquiry or request, any correspondence or application may be kept, and information derived from such post may be added to your personal information.
How do we use your personal information?
For each of the categories
of personal information described above, we use your data for the following
purposes:
- If you create an account on a Site
or become a Guest, we create an internal profile about you to remember
your information and preferences to personalize your experience and
provide customer service;
- To help us recognize or identify
you and any online accounts or internal profiles related to you, for
instance, as a visitor to our Site or as a Guest.
- to allow you to log in to your
account online or through our mobile App by sending a one-time passcode to
your phone (via SMS) or email address, depending on how you elect to
receive such a passcode;
- to enable you to use our Site.
- to assist us in making
reservations for you and providing the services you request at any of our
Properties;
- to process transactions through
our Site. (including taking payment for purchases you may make) and to
assist in any inquiries about your transaction;
- for billing purposes concerning
your stays with us;
- to confirm prior transactions and
reconcile statements or invoices;
- to consolidate your accounts on
our Site.
- to contact you concerning matters
regarding your visits with us or purchases from the Serry Beach Resort
Online Shop;
- to send you newsletters or
marketing communications regarding our Property or products and to advise
you of promotions or to inform you of offers or other information that may
be of interest to you (if, where required by law, you separately provide
your consent for us to do so);
- to personalize and enhance your
online Guest experience;
- to conduct surveys or focus groups
to obtain your views regarding our Property and service delivery (if,
where required by law, you separately provide your consent for us to do
so);
- to respond to specific requests
for information from you about our Property and handle any other
inquiries, correspondence, concerns, or complaints you have raised;
- for marketing, advertising, and
promotional purposes, such as through one of our online promotions or on third-party
social networks, consistent with your preferences and applicable law;
- to analyze customer trends and
insights;
- to operate our business, including
for internal purposes such as auditing, data analysis, statistical and
research purposes, and troubleshooting to help us improve our services;
- for other purposes disclosed at
the time you provide your personal information or as otherwise outlined in
this Privacy Notice, and
- for the establishment, exercise,
or defense of legal claims or proceedings.
We will combine information
from several of our Guests and visitors to our Site to better understand trends
and your expectations. When this occurs, all identifiers are removed, and the
aggregated information cannot be linked to any specific individual or household
and is, therefore, no longer personal information.
On what basis do we use your personal information?
We use your personal
information on the following bases:
- To enter into agreements with you
– we use your personal information to perform our agreement to provide
services to you when you stay or otherwise engage with us or to take steps
at your request before entering into such an agreement;
- For legitimate business purposes,
using your personal information helps us operate and improve our business
and minimize any disruption to the services we may offer you. We may also
use your personal information to make our communications with you more
relevant and personalized and to make your experience of our services more
efficient and effective;
- because you have given your
consent, we may ask for your consent to allow us to use your personal
information for one or more purposes, such as to send you marketing
communications. See the "What rights do you have regarding your
personal information?" section for more information about the rights
that you have if we process your information based on your consent and
- To comply with legal and
regulatory obligations – such uses of your personal information may
include financial reporting requirements imposed by government regulators
or our auditors.
How and from what sources do we collect personal information?
For each of the categories
of personal information and purposes described above, we gather information
when you provide it to us directly or otherwise interact with us, for example:
- When you create an account or sign
in to access an existing account on our Site
- when you comment on or interact
with our digital posts or ads on social media platforms or other
partnering websites such as Google or LinkedIn;
- when you purchase through our Site
- when you make a reservation
online, by calling one of our Worldwide Reservation Offices or by
contacting our resort directly, and
- during your experience as a Guest,
including information provided during check-in and through the mobile App
during a stay.
We also collect your
personal information while monitoring our technology tools and services,
including email communications sent to and from Serry Beach Resort and using
the chat functionality on our Site.
We may also receive
information about you from other sources. These include our business partners
and trusted third-party service providers. For example, we receive information
about you when you use the Serry Beach Resort Online Shop, which is operated on our behalf by a trusted third-party
provider. The sources also include other members of your traveling party or
other individuals (for instance, an authorized travel agent or personal
assistant), as well as information that is made publicly available on the
internet, such as your picture, which we may use for recognition purposes to
provide customer service when you visit our Property. We may also combine
information that we have about you from various sources, including the
information that you have provided to us.
How do we use cookies and other similar technologies?
We collect information
automatically from you through cookies, pixel tags, scripts, Mobile SDKs, and
other similar technologies when you visit our Sites or read our emails. We may
use third-party partners or technology to collect this information. For
example, we use these third-party tools to collect information you provide as
well as information about how you use our Site and your experience on our Site,
such as the pages you visit or links you click on our Site, videos you watch,
mouse clicks and movements and other browsing behavior, and whether you use
multiple devices to access our Site. These tools may also record information
you enter when interacting with or chatting using our Site. Our third-party
partners and we also collect information about the device you use to visit our
Sites, such as the IP address, device type, operating system, and a unique ID
that allows us to uniquely identify a browser, mobile device, or account
(including, for example, a persistent device identifier or AdID), and other
similar information. If your device settings permit, we and our third-party
providers may collect location data through GPS, Wi-Fi, or other methods. We
collect analytics data or use third-party analytics tools to help measure
traffic and usage trends and understand more about our users' demographics and
behaviors. Information collected automatically through these tools may be
combined with other personal information we collect from you or receive from
other sources.
We, or our third-party partners,
may use the data collected through cookies and similar technologies to remember
information about you for the following purposes: so that you will not have to
re-enter it on our Site; to provide custom, personalized content and
information; to identify and contact you across multiple devices; to provide
and monitor the effectiveness of our Site; generate analytics; to diagnose or
fix technology problems; to detect or prevent fraud or other harmful
activities; to personalize and enhance your experience and to improve the
effectiveness of our Site, offers, advertising, communications and customer
service, and otherwise to plan for, optimize and improve our online services.
We may also use third-party
advertising companies to serve advertisements regarding goods and services that
may interest you after you access and use our Site. To serve such
advertisements, these companies may place or recognize a unique cookie on your
browser (including pixel tags, scripts, or similar technology).
Google Maps/Google Earth
Additional Terms of Service:
We use Google Maps/Google
Earth to help enhance your experience on our Site. Unless your browser is
configured to prevent such an interaction, these tools may automatically
collect information about your location, including through your IP address,
GPS, and other sensor data that may, for example, provide Google with
information on nearby devices, Wi-Fi access points and cell towers, to display
relevant geographic details to you. This information is governed by the
Google Maps/Google Earth Additional
Terms of Service and
the Google Privacy Policy.
Will personal information
be provided to third parties?
We may share certain of
your personal information with:
- Other Serry Beach Resort partners;
- Serry Beach Resort Property sales
specialists;
- agents, contractors, or
third-party service providers of Serry Beach Resort who provide services
to Serry Beach Resort or on our behalf, including as needed to better
serve your needs as a Guest or visitor to our Site;
- escrow agents, third-party
lenders, and loan-servicing agents;
- a prospective buyer, investor, or
other third party if we are involved with a corporate business
transaction, such as a merger, acquisition, joint venture, or financing or
sale of any business or assets or similar business transaction;
- our professional advisors and
auditors;
- local or foreign regulators,
governments, courts, health and safety authorities, law enforcement and
relevant security authorities; and
- others with your consent or at
your direction.
We may also disclose
certain types of personal information to online advertising partners and
analytics and search engine providers that assist Serry Beach Resort in improving
and optimizing the Site or for advertising, analytics, attribution, or research
purposes as described in the section.
Where a third party engaged
by Serry Beach Resort processes personal information on our behalf, Serry Beach
Resort takes steps to contractually require those parties to protect your
personal information consistent with the principles articulated in this Privacy
Notice.
In the case of third-party
residential property developers, please visit the particular developer's
privacy notice to learn more about the personal information practices of the
third-party developer.
If you have chosen to join
a subscription list, please note that such lists are only used for internal
purposes, and we do not sell or rent our subscription lists to third parties
for their direct marketing purposes.
If Serry Beach Resort
suspects any unlawful activity is occurring, it may investigate and report its
findings or suspicions to the police or other relevant law enforcement
agencies.
We may also disclose
information as may be required by law or legal process or if we reasonably
believe such disclosure is necessary to comply with legal process or the
reasonable requests of law enforcement or to exercise or protect the rights,
Property, or personal safety of Serry Beach Resort, our Guests, or others.
Will your personal
information be transferred outside your home country?
Serry Beach Resort and its
third-party service providers may process your personal information anywhere in
the world, including in countries where data privacy laws may not be equivalent
to, or as protective as, the laws in your home country.
In particular, your
personal information will be stored in your guest profile in our central
reservation system located in Canada and is available to Serry Beach Resort
Property.
We will implement
appropriate measures to ensure your personal information remains protected and
secure when transferred outside your home country. These measures include data
transfer agreements implementing standard data protection clauses and
transmitting data following applicable legal requirements to request additional
information regarding these data transfer agreements.
What rights do you have
regarding your personal information?
Depending on the applicable
law, which may be determined by your country, region, or state of residency,
you can exercise one or more of the following rights relating to our processing
of your personal information. You may also have other rights under the laws of
your jurisdiction of residence.
To protect your privacy, we
may require that you prove your identity to us when your request is made, as
this may involve providing us with information we hold on file about you (for
example, a home or business address) or information regarding your past stays
at Serry Beach Resort.
Accessing,
correcting, or deleting your personal information
We understand that you may
wish to know what personal information we hold about you or request that we
correct or delete specific data. We are happy to assist you with such requests.
Serry Beach Resort reserves
the right to decline a request to access, correct, or delete your personal
information under certain circumstances as permitted by applicable law. In
particular, there may be various legitimate business reasons or legal
obligations that allow or require us to retain your personal information.
Right to decline marketing communications
Suppose you wish to refrain
from receiving marketing communications from Serry Beach Resort. In that case,
you can send such a request via email to marketing@credencehd.com or, at the Property where
consent is collected on registration cards, you may indicate your wishes on
your registration card. You will always be able to accept or decline any
marketing communication from Serry Beach Resort. You may unsubscribe from
electronic marketing communications at any time by selecting the
"unsubscribe" link included in such communications. Please note that
you may be unable to opt out of service-related communications (such as account
verification emails, transactional communications, and technical and security
notices).
Other rights
You may also be entitled
to:
- Object to the processing of your
personal information;
- request the restriction of the
processing of your data;
- opt-out from the processing or
disclosure of your data for direct marketing purposes;
- withdraw your consent to the
processing of your data (where Serry Beach Resort is processing your data
based on your consent), and
- request the receipt (or
transmission to another organization) of the personal information Serry
Beach Resort holds about you in a machine-readable form.
Where you can share
personal information with Serry Beach Resort, you can always choose to do
something other than do so.
If you object to processing
your personal information, or if you have provided your consent to processing
and you later choose to withdraw that consent, we will respect your choice by
our legal obligations.
Then, we cannot perform the
necessary actions to achieve the processing purposes described above (see
"How do we use your personal information?"), or that you cannot use
the services we offer.
After you withdraw your
consent, Serry Beach Resort may continue to process your personal information
to the extent required or otherwise permitted by law.
If at any time you wish to exercise any of these rights, you can do so by:
For resort Guests, contact us at:
- via email at info@theserry.com
- via phone at +2 065 3404455
- via letter at -
Attention:
Serry Beach Resort: Touristic Villages, Hurghada 1, Red Sea
Governorate 84511
.
You may
request an authorized agent (such as a lawyer). We may request evidence of
their authority to act on your behalf.
For how long has my personal information been retained?
Your personal information
will be stored for the period required or permitted by law in the country where
it is stored, including the jurisdiction of any property holding the lead,
which may involve retaining information following your stay. We will delete
your personal information once it is no longer reasonably necessary for any
purposes described in this Privacy Notice.
We will also keep your
personal information where we need to regarding legal action or an
investigation involving Serry Beach Resort.
Any financial information Serry Beach Resort retains will be protected under the terms of this Privacy Notice and, where financing is arranged in the United States.